About Sarah
Magic and logic.
People. It’s what got me into strategy, and what gets me up in the morning. I remain fascinated by the decisions people make, the ones they don’t, the behaviours they fall into, the ones they don’t. And since brands only exist in the minds of others, I pride myself on clarity of thinking.
With over a decade’s experience in diagnosing, planning, revitalising, creating and measuring marketing ideas, I combine lateral thinking with logical rigour. My experience spans communications planning, advertising, brand architecture, naming, innovation, pitching, positioning, KPIs & measurement, qual & quant research and of course, senior stakeholder management.
Collaborative and energetic, I work closely with creative departments to shape ideas that cut through culture.
What others say
Sarah is one of the best strategists I have ever partnered with. She bridges the consumer’s need, the brand story and the intersection between technology and creativity. Unlike most of the Senior Strategists that I’ve worked with in advertising, Sarah has no trouble identifying opportunities and crafting briefs for amazing digital work and experiential work, or for the design of new services or products that would create additional value beyond the agency’s normal scope of work.
She’s a true strategist in that she looks to solve the client’s business problems with creativity, not just to make a great ad or win an award. She was also a major contributor to the development of the creative ideas themselves, making her a strong partner for me in my role as Executive Experience Design Director. There are very few people I’ve ever worked with who have been able to contribute so much. And to top it all off, she’s one of the loveliest people to work with, keeping the team smiling and motivated throughout the process.
Drew Spencer
Head of Experience, Adam&EveDDB
As a solo creative she ostensibly became my creative partner. I've never worked with someone who dives so deeply into really understanding the people we're speaking to. Invariably I would end up sitting with her for a bit after the creative briefing to bounce around initial ideas. She's great in front of tricky people and is generally just a lovely person to be around
Jack Denyer
Creative, Anomaly
The National Lottery is one of the biggest UK brands played by c.37million people every year, and with size comes complexity. Sarah very quickly got her head around our organisational complexity, immediately adding value to a variety of projects from analysing our current brand properties to our long-term annual marketing planning.
Rachel Moss
Marketing Strategy Director, Camelot PLC